Digital India inspires entrepreneurship, making information
accessible to people to do business. This is at the heart of Facebook —
helping people and businesses get connected for a digital future
With India actively choosing digitally-led experiences, digital has become a way of life. The value of digital infrastructure in building an economy is compared to the role of interstate highways in establishing America’s economy. In India, numbers paint a promising picture. Indians consume an average of 400 minutes of voice per month, with 1.026 billion mobile phones used only for voice. Mobile data charges are around Rs 50/1GB, making us the cheapest mobile data market. Couple this with players thinking “mobile first”, and as many as 720 million Indian mobile Internet users by 2020 (as predicted), and the digital marketing scenario is set to transform.
The growth trajectory of digital in India has been unique. India has a billion mobile connections and will contribute 35 per cent to the next billion mobile connections in the world. Even digital advertising will occupy 35-40 per cent of the total media mix (from 14 per cent today).
From being a 2G market, we are now, on the back of a major 4G adoption drive, the number one country in terms of mobile data usage. With 200 million smartphones and around 800 million feature phones, we must find a way to cater to services that work on both. Again, mobile usage has grown from 15 per cent to 21 per cent, whereas television viewing time has dropped from 66 per cent to 51 per cent. Besides using the smartphone for browsing, emails and making phone calls, people are using it for social networking, reading news, gaming, listening to music, among other activities, with video streaming, e-commerce and banking coming to the fore on mobile. But media money is vital. While print accounts for 8 per cent of time spent and 40 per cent of advertising budget, time spent on mobile is over 30 per cent and it’s just 7 per cent of the budget. That is set to change.
The Digital India programme was launched in 2015 to transform the country into a digitally empowered society. The idea was to enable people to access a wide range online services within a safe environment.
Some elements of the Digital India programme — including building broadband highways to ensure broadband for all, Public Internet Access Programme, Universal Access to Mobile connectivity and Information for All — are totally aligned with Facebook’s mission of connecting people, helping businesses and developers grow, and keeping our community and their information safe. We are constantly developing products, community education outreach programmes and connectivity solutions to help India’s economy grow. The concept of Aadhar card is also in line with Facebook’s policy of maintaining each user’s unique identity.
One of the key factors of the Digital India drive which is empowering small businesses is also one of the key missions at Facebook. As more people turn to the web and their phones to discover and connect with businesses, it’s crucial for small businesses to have a mobile strategy, and Facebook is the best platform for them to do this. Two million small and medium businesses actively use Facebook Pages in India because they are free, easy-to-use, and work well on mobile.
Digital India inspires entrepreneurship, making information accessible to people to do business. This is at the heart of Facebook — helping people and businesses get connected for a digital future.
Content Credit: Business World
With India actively choosing digitally-led experiences, digital has become a way of life. The value of digital infrastructure in building an economy is compared to the role of interstate highways in establishing America’s economy. In India, numbers paint a promising picture. Indians consume an average of 400 minutes of voice per month, with 1.026 billion mobile phones used only for voice. Mobile data charges are around Rs 50/1GB, making us the cheapest mobile data market. Couple this with players thinking “mobile first”, and as many as 720 million Indian mobile Internet users by 2020 (as predicted), and the digital marketing scenario is set to transform.
The growth trajectory of digital in India has been unique. India has a billion mobile connections and will contribute 35 per cent to the next billion mobile connections in the world. Even digital advertising will occupy 35-40 per cent of the total media mix (from 14 per cent today).
From being a 2G market, we are now, on the back of a major 4G adoption drive, the number one country in terms of mobile data usage. With 200 million smartphones and around 800 million feature phones, we must find a way to cater to services that work on both. Again, mobile usage has grown from 15 per cent to 21 per cent, whereas television viewing time has dropped from 66 per cent to 51 per cent. Besides using the smartphone for browsing, emails and making phone calls, people are using it for social networking, reading news, gaming, listening to music, among other activities, with video streaming, e-commerce and banking coming to the fore on mobile. But media money is vital. While print accounts for 8 per cent of time spent and 40 per cent of advertising budget, time spent on mobile is over 30 per cent and it’s just 7 per cent of the budget. That is set to change.
The Digital India programme was launched in 2015 to transform the country into a digitally empowered society. The idea was to enable people to access a wide range online services within a safe environment.
Some elements of the Digital India programme — including building broadband highways to ensure broadband for all, Public Internet Access Programme, Universal Access to Mobile connectivity and Information for All — are totally aligned with Facebook’s mission of connecting people, helping businesses and developers grow, and keeping our community and their information safe. We are constantly developing products, community education outreach programmes and connectivity solutions to help India’s economy grow. The concept of Aadhar card is also in line with Facebook’s policy of maintaining each user’s unique identity.
One of the key factors of the Digital India drive which is empowering small businesses is also one of the key missions at Facebook. As more people turn to the web and their phones to discover and connect with businesses, it’s crucial for small businesses to have a mobile strategy, and Facebook is the best platform for them to do this. Two million small and medium businesses actively use Facebook Pages in India because they are free, easy-to-use, and work well on mobile.
Digital India inspires entrepreneurship, making information accessible to people to do business. This is at the heart of Facebook — helping people and businesses get connected for a digital future.
Content Credit: Business World
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