On 2 June, Google took the surprising step of announcing not one, but two core algorithm updates – one rolling out later in the day and another in the following month. The reason for the double update was simple enough: “Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update”.
Once again, websites with thin content lost out from the first update and YMYL pages suffered more than most – not for the first time in recent years. That being said, some of the winners from the June 2021 Core Update were losers from previous core updates and this was another reminder that updates themselves are experimental and Google is willing to correct itself when it takes things too far.
The June 2021 Core Update also kicked off the busy summer of updates – some of which we knew about, many we didn’t.
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