The next summer surprise from Google was a spam update announced on 23 June via Twitter. Once again, Google told us that another spam update would follow, this time during the next week.
Google pointed towards an updated list of webmaster guidelines ahead of the first update, including general guidelines and quality guidelines for website owners.
Above all, you should avoid all of the following:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Cloaking
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other badware
- Abusing structured data markup
- Sending automated queries to Google
You should also monitor your website for hacking and take steps to prevent and remove user-generated spam on your site. This will become increasingly important as attacks against websites and spam techniques continue to become more sophisticated.
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