The following updates are available in Google Ad Manager as of this week:
PPID TTL extension: Publisher provided identifier (PPID) time-to-live (TTL) is extended from 90 days to 180 days.
Optimize pricing: Increase in auction floor prices to more accurately reflect your inventory’s value. This setting is enabled by default.
Facebook rebrand: ‘Facebook’ is changed to ‘Meta’ throughout Ad Manager to reflect the company’s re brand.
Block ad experiences: ‘Allow video ads’ is now a block called ‘Block non-instream video ads.’
SupplyChain Object complete: Google is marking the SupplyChain Object complete for MCM Manage Inventory publishers.
Google Analytics 4: GA4 integration with Google Ad Manager for web data is now in open beta.
Bid rejection reason: More granularity added to the ‘Bid rejection reason’ in both reporting and data transfer.
WebView API for Ads: This is now available to help app developers unlock the monetization opportunity in WebView content.
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