FACEBOOK ADS GOOGLE ADS
1 BID BID(CPC)
Whats That Whats That
you tell facebook How much you are willing to pay for Every Action Generated. You Tell Google how much you are willing to pay for Click.  For Auto Bidding, Your bid is determined based on objectives
for Autobidding, your budget is crucial
Options Options
Auto Bidding- Lowest Cost Auto Bidding - Maximize Clicks , Maximize Conversations,CPA, Search Page Location, Out Ranking Share, ROAS
TIP TIP
Bid High at the Start to win Action  The Reliability of the Autobidding alogorithm is debatable,
Don’t keep changing your bid, As it will reset if you unsure go with manual bidding.
Learning  phase
2 RELAVENCE/QUALITY OF AD QUALITY SCORE
Whats That Whats That
It is a Measure of user Experience A funciton of your ad Clickthrough rate
The more relevent/interesting your ad is to your and Landing Page Relavence
Target Audience the better Quality  Score Tells us How Intestring / Useful you are for Search Keywords
Metrics Metrics
Relavence Score 1-10 Quality Score 1-10
High/Medium/Low Positive Feedback Below/Avg/Above Landing page Experience
High/Medium/Low Negitive Feedback
Tip Tip
Instead of boring sales messages Conduct Split Testing of various ads and keywords to Continiously 
use hooks and convertional writing to engage your  Increase Click through Rate
Audience while Avioding Condescending remarks Group Keywords into Sepecific Ad Groups
3 ESTIMATED AUCION RATE CONVERSIONS TRACKING
Whats That Whats That
Basaed on the optimization event you choose, Tracking Conversions allows you to Optimize campaign for your Desired actions
FB Determines how likely is the target audience to tak action Whether it automatically or Manually
Options Options
Conversions, Clicks, Video Views, Engagement ,Messages, App Installs Bid Higher for keywords that have proven to Convert Better
Tip
When your Campaign is not moving, try optimize for Lower 
funnel acitons like, Add to Cart Instead of Sales.