Facebook Ads VS Google ADS (Google Adwords)

	FACEBOOK ADS	GOOGLE ADS
1	BID	BID(CPC)
	Whats That	Whats That
	you tell facebook How much you are willing to pay for Every Action Generated.	You Tell Google how much you are willing to pay for Click.  For Auto Bidding, Your bid is determined based on objectives
	for Autobidding, your budget is crucial
	Options	Options
	Auto Bidding- Lowest Cost	Auto Bidding - Maximize Clicks , Maximize Conversations,CPA, Search Page Location, Out Ranking Share, ROAS
	TIP	TIP
	Bid High at the Start to win Action	The Reliability of the Autobidding alogorithm is debatable,
	Don’t keep changing your bid, As it will reset	if you unsure go with manual bidding.
	Learning  phase
2	RELAVENCE/QUALITY OF AD	QUALITY SCORE
	Whats That	Whats That
	It is a Measure of user Experience	A funciton of your ad Clickthrough rate
	The more relevent/interesting your ad is to your	and Landing Page Relavence
	Target Audience the better	Quality  Score Tells us How Intestring / Useful you are for Search Keywords
	Metrics	Metrics
	Relavence Score 1-10	Quality Score 1-10
	High/Medium/Low Positive Feedback	Below/Avg/Above Landing page Experience
	High/Medium/Low Negitive Feedback
	Tip	Tip
	Instead of boring sales messages	Conduct Split Testing of various ads and keywords to Continiously
	use hooks and convertional writing to engage your	Increase Click through Rate
	Audience while Avioding Condescending remarks	Group Keywords into Sepecific Ad Groups
3	ESTIMATED AUCION RATE	CONVERSIONS TRACKING
	Whats That	Whats That
	Basaed on the optimization event you choose,	Tracking Conversions allows you to Optimize campaign for your Desired actions
	FB Determines how likely is the target audience to tak action	Whether it automatically or Manually
	Options	Options
	Conversions, Clicks, Video Views, Engagement ,Messages, App Installs	Bid Higher for keywords that have proven to Convert Better
	Tip
	When your Campaign is not moving, try optimize for Lower
	funnel acitons like, Add to Cart Instead of Sales.