Google didn’t hang around with the July 2021 Core Update, rolling it out on the first day of the month. The follow-up to the June 2021 Core Update had a smaller overall impact but it hit harder and faster than the gradual rollout of the first update, peaking on 1 July and showing intense fluctuations in the following days.
The Semrush Sensor tool showed volatility was 42% more dramatic than the first core update of the summer.[1]
As with all core updates, it’s difficult to pinpoint the signals being affected and Google pushes the message that you can’t optimise for core algorithm updates. If you experience a decline in traffic from one core update, you’ll also often experience some kind of recovery during the next one or, in the worst cases a double hit if you’ve got serious issues with your pages.
You can read Google’s take on this Search Central blog post.
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