Over the weekend of 2-3 October, SEOs and reporting tools signalled major volatility in the SERPs with the kind of fluctuations you would normally expect from a core update. With no announcement from Google and no confirmation after widespread reports of volatility, this one has to go down as an unconfirmed update.
These happen all the time but they’re not always significant and rarely comparable to core algorithm updates.
One explanation is that the volatility could have been a correction from one of this year’s core updates or some of the feature testing Google has performed throughout the year. Aside from that, we can only speculate, especially with the frequency of updates during the summer months making it more difficult to analyse movement in the SERPs.
0 Comments