Facebook has an amazing feature called lookalike audience where you can use your existing audience to create a much bigger subset of the audience that is look-alike to your existing audience. So essentially you are using that small audience size to identify other people who are exactly like them and using that advanced facebook algorithm to target all those other interested prospects who are highly likely who convert into leads for your business.

The steps for this are very simple, first, you create a custom audience and then while setting up the audience for your ads you create a look-alike audience from the existing audience. Facebook also gives you the chance to define a percentage of how much this audience must look alike so that you can decide whether you want a higher number of prospects to target or more accuracy in terms of whether this audience is exactly like your existing interested audiences.

What’s more, you can also use look-alike audiences after you have generated leads from Facebook itself. So you generate leads from the initial Facebook campaign and then upload those to the custom audience and create a lookalike audience from that subset such that now you have a much bigger list of audiences to target who are exactly like the people who are interested in your product or service.

What this does is it helps you target an audience that is much more likely to actually convert into leads and eventually sales.